​The Art Meadow

Returning to Art: My Journey Through Creativity, Marketing, and Growth

Written by Melissa Allegories | Nov 4, 2025 3:06:08 PM

I originally set out with the goal of returning to the art industry. After gaining experience in Pharmacy, Education, and Horticulture, I decided to take a step closer to my creative roots by joining Michaels, where I worked in custom framing.

From there, I began working with Oliver Gal Artist Co., previously located in Hollywood, Florida, initially seeking a production role. That experience led me to opportunities with a robotics company and Bonnet House Museum & Gardens in Fort Lauderdale, each helping me stay connected to the arts in different ways. My intention at the time was to work in art-related environments, and although I’ve come a long way, I’m still finding my footing with my creative direction and financial stability.

 

Interestingly, I fell back into marketing without actively seeking it — though it wasn’t entirely new to me. Many years ago, I participated in the Academy of Finance, a vocational program that introduced me to the stock market, Microsoft Excel, and resume design. Through this program and a recommendation from my former high school art teacher, Jacquelin Downey, I earned a mentorship in graphic design and advertising, meeting professionals from the Sun-Sentinel and other companies. Shortly after high school, I studied Graphic Design for about a year at the Art Institute of Fort Lauderdale (2003–2004).

Over time, I realized I needed to learn how to promote myself as an artist, and I’ve since taken on several coordinator positions and participated in marketing pursuits across different fields — including my work with the robotics company — for various reasons. Although I took everything I was told and learned from my time at a marketing agency in Palm Beach County, Florida to expand my knowledge, I also implemented it into my own business endeavor.

I somehow found myself back in the art industry — and I don’t take that for granted. Every step has broadened my perspective and strengthened my understanding of how art, communication, and business intersect.

Now, I’m in a position I never imagined. I never thought I’d return to school, especially after completing the Education Reform program at Broward College with straight As — an experience that felt both arduous and tormenting — while also earning several leadership certificates through the National Society of Leadership and Success. Yet, next spring or summer, I plan to go back to school to study Marketing Operations, taking things slowly and steadily.

In the meantime, I’m continuing to seek grants and funding opportunities to support my personal creative projects and bring my long-term artistic vision to life.