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Returning to Art: My Journey Through Creativity, Marketing, and Growth

Melissa Allegories
Melissa Allegories
Returning to Art: My Journey Through Creativity, Marketing, and Growth
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I originally set out with the goal of returning to the art industry. After gaining experience in Pharmacy, Education, and Horticulture, I decided to take a step closer to my creative roots by joining Michaels, where I worked in custom framing.

From there, I began working with Oliver Gal Artist Co., previously located in Hollywood, Florida, initially seeking a production role. That experience led me to opportunities with a robotics company and Bonnet House Museum & Gardens in Fort Lauderdale, each helping me stay connected to the arts in different ways. My intention at the time was to work in art-related environments, and although I’ve come a long way, I’m still finding my footing with my creative direction and financial stability.

 

Interestingly, I fell back into marketing without actively seeking it — though it wasn’t entirely new to me. Many years ago, I participated in the Academy of Finance, a vocational program that introduced me to the stock market, Microsoft Excel, and resume design. Through this program and a recommendation from my former high school art teacher, Jacquelin Downey, I earned a mentorship in graphic design and advertising, meeting professionals from the Sun-Sentinel and other companies. Shortly after high school, I studied Graphic Design for about a year at the Art Institute of Fort Lauderdale (2003–2004).

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Over time, I realized I needed to learn how to promote myself as an artist, and I’ve since taken on several coordinator positions and participated in marketing pursuits across different fields — including my work with the robotics company — for various reasons. Although I took everything I was told and learned from my time at a marketing agency in Palm Beach County, Florida to expand my knowledge, I also implemented it into my own business endeavor.

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I somehow found myself back in the art industry — and I don’t take that for granted. Every step has broadened my perspective and strengthened my understanding of how art, communication, and business intersect.

Now, I’m in a position I never imagined. I never thought I’d return to school, especially after completing the Education Reform program at Broward College with straight As — an experience that felt both arduous and tormenting — while also earning several leadership certificates through the National Society of Leadership and Success. Yet, next spring or summer, I plan to go back to school to study Marketing Operations, taking things slowly and steadily.

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In the meantime, I’m continuing to seek grants and funding opportunities to support my personal creative projects and bring my long-term artistic vision to life.

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